High Road Movement

My involvement: I oversaw the design and edit of the High Road Movement trailer.

Overview: Lizzie began to notice a trend in the comments section of her YouTube videos. She noticed that she would receive a ton of supportive comments from supportive followers. However, the second there was a single negative comment written by a bully, all of a sudden, the supportive followers would begin to attack the bully. So we decided to start a campaign encouraging people to not bully the bully back. Instead, we wanted to encourage them to take the high road.

High Road Movement Trailer